Award shortlist shows town's efforts working
LOOE has been announced as a finalist in the 2013 British Travel Awards – with the winner revealed tomorrow night at a ceremony in London.
The town has been shortlisted in the "best coastal resort category", going up against Bournemouth and Tenby, in Wales.
The event at Battersea Evolution will be attended by nearly 1,000 travel industry professionals.
Looe Tourist Information Centre manager Mark Camp said: "To be in the top three is a great accolade for the town.
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"It would be great to win but if we come second to somewhere as popular as Bournemouth we shouldn't be too disappointed.
"Looe has had a difficult year, but at least the sun shone for most of the summer and the feedback we have had from visitors has been very positive."
After Looe struggled with flooding and landslides in the winter, the Love Looe campaign was created, which boosted tourism.
Love Looe formed alongside the Devon and Cornwall Rail Partnership, Looe Town Council and Visit Cornwall.
Railway passengers to the town increased by 50 per cent and restaurants reported the summer as their busiest season in years.
The British Travel Awards has 75 different categories of holiday experiences to vote for from transport, customer service and accommodation.
Cornwall councillor for East Looe Armand Toms, who chairs Looe Council's tourism committee, said: "To be considered as the 'best coastal resort' is an honour for the town and the people involved in tourism.
"Visitors are as important to the town's economy as the fishing fleet is to the character of the place; one goes with the other."
Entertainment in the town, such as Looe Music Festival in September, is said to have helped to attract more visitors.
British Travel Awards' chief executive Lorraine Barnes Burton said: "The town of Looe is to be congratulated on this achievement in an awards programme which garners the opinions of the nation – these finalists and winners really are the best in travel."
Cornwall was shortlisted as a finalist for the best UK holiday county, along with Devon and the Lake District.
The Eden Project in Cornwall is up against Legoland in Windsor and Longleat Safari Park in Wiltshire for the best UK leisure attraction.