Blow to Cadbury purple wrapper bid
Cadbury has lost the latest round of a fight to register a purple chocolate wrapper as a trade mark. Last year the chocolate giant won a High Court row with rival Nestle over who could use a particular shade of purple. But yesterday the Court of Appeal overturned Judge Colin Birss's decision – made after a High Court hearing in May 2012 . Three appeal judges ruled that the Cadbury claim lacked "specificity" and did not comply with "requirements for registration". "It would offend against the principle of certainty," said one judge.
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