Buying Cornish is worth £10m to local economy
An extra £10 million a year could be pumped into Cornwall's economy if shoppers spend an extra 50p a week on local produce, according to a new campaign.
"Choose Cornish" aims to encourage consumers to buy more local food and drink to bolster producers across the county.
The scheme will be unveiled next week at the annual Cornwall Food & Drink Festival at Truro's Lemon Quay.
Billed as Cornwall's biggest celebration of food and drink, the event attracts more than 40,000 visitors giving businesses a financial boost.
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Ruth Huxley, director of Cornwall Food & Drink Festival, said: "We all have choices about what we buy and where we buy it from; that's why we've called it Choose Cornish.
"We want to encourage people to make an active decision to do just that.
"Very small changes by people or businesses individually can make a massive collective impact. For example, if everybody who lives in Cornwall spent just an extra 50p of their weekly grocery budget on local produce from a local supplier, it would deliver well over £10 million into Cornwall's economy in a year."
Top names including Nathan Outlaw will feature during the three-day festival.
Cornwall Chamber of Commerce are jointly running Choose Cornish festival organisers.
Kim Conchie, chief executive of the chamber, said: "We want to make sure this campaign produces some quantifiable benefits and not just hot air."