Buying Cornish is worth £10m to local economy
An extra £10 million a year could be pumped into Cornwall's economy if shoppers spend an extra 50p a week on local produce, according to a new campaign.
"Choose Cornish" aims to encourage consumers to buy more local food and drink to bolster producers across the county.
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The scheme will be unveiled next week at the annual Cornwall Food & Drink Festival at Truro's Lemon Quay.
Billed as Cornwall's biggest celebration of food and drink, the event attracts more than 40,000 visitors giving businesses a financial boost.
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Ruth Huxley, director of Cornwall Food & Drink Festival, said: "We all have choices about what we buy and where we buy it from; that's why we've called it Choose Cornish.
"We want to encourage people to make an active decision to do just that.
"Very small changes by people or businesses individually can make a massive collective impact. For example, if everybody who lives in Cornwall spent just an extra 50p of their weekly grocery budget on local produce from a local supplier, it would deliver well over £10 million into Cornwall's economy in a year."
Top names including Nathan Outlaw will feature during the three-day festival.
Cornwall Chamber of Commerce are jointly running Choose Cornish festival organisers.
Kim Conchie, chief executive of the chamber, said: "We want to make sure this campaign produces some quantifiable benefits and not just hot air."
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