Campaign brings Truro to centre stage as a top tourist destination
A NATIONWIDE advertising campaign will bring new tourists to Truro, it is hoped.
Tourism chiefs have launched the campaign to make Cornwall's capital a top city break destination.
Truro Tourist Information Centre (TIC) has taken out an advertisement in the most-read travel supplement in the UK in the Christmas edition of the Radio Times.
Centre manager, Demelza Davies, said: "This is the first time that Truro has positioned itself as a city break destination and we are very excited about it.
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"Truro has a lot to offer. The time is right for Truro to take centre stage at the heart of Cornwall."
Ms Davies made the comments at the launch of the new Truro Guide for 2014 at the Hall For Cornwall.
The guide is now available and has been put together by the centre and Totally Truro, with help from Truro-based marketing agency MPAD.
Charla Symons, from Totally Truro, said: "The guide is evolving each year and for 2014 we are showcasing the amazing food and shops that Truro's got, as well as the great range of accommodation and events. Truro should be proud of what it has to offer, it's a great little city and it's brilliant that we are shouting about it."