Cornish company invents the world's first pasty-flavoured crisp

This week sees the launch of a product that its creators hope will become popular with pasty-lovers from the Tamar to Land's End: the first pasty-flavoured crisp.

Developed by the Cornish Crisp Company, the product was the subject of a series of trial tastings last year which aimed to capture that all-important cocktail of steak, potato, onion, swede and pastry.

Now the makers say they are confident pasty fans will enjoy the new experience.

Company spokeswoman Rachael Forster said: "Pasties are an emotive topic in Cornwall so it was important for us to get it right first time. We liaised closely with trading standards and gained consent from the Cornish Pasty Association and Defra. We were keen to ensure we wouldn't compromise the pasty's special EU protected status.

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"We initially came up with a couple of trial flavours and then took them to the pasty festival in Redruth last September for a public tasting. The clear winner was peppery, with a clear onion and root vegetable taste and a hint of pastry. But the key, of course, is the Cornish potatoes we use to make all of our crisps."

Continuing a policy of supporting local causes, the Callington-based firm will be donating a penny from each bag sold to the Cornish Mining World Heritage Site. All donations will go towards helping the organisation to protect and preserve the region's industrial landscape.

David Rutherford, of the Cornish Mining World Heritage Site, said staff had enjoyed helping to develop the new flavour, adding: "The history of the pasty and the spread of Cornish mining across the globe are tales we continue to tell – so it was appropriate for us to be involved."

Pasty crisps went on sale in 120 outlets across Cornwall this week, with stores in Devon, London, Bristol and Bath also stocking the snack.

As "our Brenda" once sang so lustily: "It may be the way you make it, it may be the way you bake it, but when you taste that 'ansome crust, you could eat until you bust, there's something about a pasty that is fine, fine, fine!"

For a list of stockists, visit www.thecornishcrisp.co.uk