Deborah ready to swap suits for sparkles...
A boardroom-to-ballroom swap is on the cards for Westcountry-born Dragon's Den tycoon Deborah Meaden, who has signed up to appear on this year's Strictly Come Dancing.
The hugely successful leisure industry multi-millionaire is said to be keen to try something outside her comfort zone.
She is also said to be ready to show the softer side of the Dragon's Den investor whose piercing blue eyes have terrified many a would-be entrepreneur.
The 54-year-old investor and businesswoman, who started her climb on the corporate ladder running an amusement arcade, will join glamorous Countdown presenter Rachel Riley, 27, and BBC Breakfast host Susanna Reid, 42.
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Other names lining up for this year's series include broadcaster Vanessa Feltz, model Abbey Clancy, singer Sophie Ellis-Bextor, and fashion designer Julien Macdonald.
A source told the Daily Mail: "There couldn't be anything more dramatically different from Deborah's serious corporate world than the glittery Strictly ballroom.
"'She has spent most of her working life wearing business suits and sitting in meetings – she was really keen to try something totally out of her comfort zone.
"Away from the Den she can be very relaxed and quite feminine, so it'll be a great opportunity for her to show that side of herself. Clearly it's not about the money for her – she just hopes it will be a great laugh."
With an estimated wealth of about £40 million, Mrs Meaden's signing will come as a major surprise for many fans, as the show is understood to pay fees of between £25,000 and £75,000, depending on how long each star remains in the competition.
Somerset-born Mrs Meaden started in business running an amusement arcade owned by her family.
She later moved to manage a Devon holiday park, making millions following a management buy-out and subsequent sale.