Dragon's Den star Deborah's Strictly paired
Dragon's Den star Deborah Meaden has been paired up with professional dancer Robin Windsor on this year's Strictly Come Dancing.
It was revealed on Saturday's show that the leisure industry multi-millionaire, will be coupled with Robin.
Last year Robin made the semi-final dancing with Emmerdale star Lisa Riley
With an estimated wealth of about £40 million, Mrs Meaden's appearance may come as a major surprise for many fans, as the show is understood to pay fees of between £25,000 and £75,000 – depending on how long each star remains in the competition.
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Somerset-born Mrs Meaden started in business running an amusement arcade owned by her family.
She later moved to manage a Devon holiday park, making millions following a management buy-out and subsequent sale.
The 54-year-old investor and businesswoman, joins glamorous Countdown presenter Rachel Riley, 27, and BBC Breakfast host Susanna Reid, 42, in the new series.
The show has already stepped ahead of equally-popular The X Factor in the ratings.
The BBC1 contest drew an average audience of 8.4 million for its launch programme on Saturday, narrowly ahead of the 8.3 million (including viewers of the +1 catch-up channel) who watched the hour-long edition of its ITV rival.