Name change for police force

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Monday, March 08, 2010
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This is Cornwall

DEVON and Cornwall Police is dropping its official title of constabulary, and with it 150 years of history, it has emerged.

The force, which has carried the constabulary title since the 1850s, has already started to implement the changes arguing that it made it "more accessible to the public".

Tanya Croft, head of corporate communications, stressed that there were no financial implications because signs, stationery and other branded items were being changed only when necessary.

She said: "The way we are doing it means there are no costs involved because the change from constabulary to police will only be done when things need replacing."

The name change has already been made on many of the force's fleet cars and on signs at the new flagship police station at Bodmin in North Cornwall.

Changes will be made on headed paper, other stationery and promotional material when existing supplies run out. However, the change from constabulary to police is being made more quickly where there are no costs involved, such as the force website.

Ms Croft said research had shown that the public searched for Devon and Cornwall Police, rather than constabulary, on the Internet and in the phone book.

The number of people who searched for constabulary, she said, was "negligible". She added: "For all those sorts of reasons, we decided police was more recognisable than constabulary and that's the direction we should be going in. It is just about making it more recognisable and more accessible to the public.

"The issue for us was that it is not a term used in common parlance. We are not going down the road of legally changing our name – just using police more than constabulary."

Ms Croft said there was no deadline for the change and that the public might spot posters and other material carrying both titles until the process had been completed.

"We haven't launched it because there is nothing to launch. We have not used a branding company and we haven't got a new logo. It is nothing to do with bringing us in line with anyone else. It is to do with how we think people recognise us as an organisation."

The force dates back to 1836 when 24 borough police forces were formed across Devon, Cornwall and the Isles of Scilly. The Devon County Constabulary and Cornwall County Constabulary were created in the 1850s along with Exeter City Police and the Plymouth Borough Police.

They finally came together in a series of mergers resulting in the formation of the Devon and Cornwall Constabulary in 1967. It currently employs 3,500 police officers, some 2,000 civilian staff and 362 police community support officers.

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22 Comments

  • Profile image for This is Cornwall

    by Peter Delbe, Hayle

    Sunday, March 14 2010, 4:52PM

    “Sellafield was once called Windscale. Diversity was formerly
    Multiculturalism. I presume the Chief Constable will soon become the Chief Policey. May I have my police precept reduced now please?”

  • Profile image for This is Cornwall

    by Robert, ST.Austell

    Tuesday, March 09 2010, 1:01PM

    “Head of corporate communications?
    If D&C police were a corporation they would have been bust years ago.”

  • Profile image for This is Cornwall

    by jim, cornwall, cornwall

    Tuesday, March 09 2010, 11:19AM

    “I don't see a Police Officer from one week to the next. But I will sleep safe knowing the Police or what ever they call themselves have a head of corporate communications to waste time and my money!”

  • Profile image for This is Cornwall

    by Rob, Penzance

    Tuesday, March 09 2010, 11:04AM

    “This is so pointless go on google and search either Cornwall and Devon (a b c d not d c b a) police or constabulary and you get the same result. Surely they have better things to spend their time and money on than this.”

  • Profile image for This is Cornwall

    by TimV, Pz

    Monday, March 08 2010, 10:48PM

    “I for one LIKE the term "Constabulary". Nor do I like changing the names of Public Institutions just for the sake of it, or without consultation. Yet more form over substance! Presumably "Devon and Cornwall Police" will now be no longer subject to Her Majesty's Inspector of "Constabulary"?”

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