FARMER Dick Crawford-Jones says he'll never know the scale of damage caused to his business after a website mistakenly associated his farm with animal cruelty.

Some web-users searching for Penare Farm were directed to the Animal Aid site – showing shocking undercover photos and video footage shot at a seperate business.

To Dick and his partner Liz Letcher's horror, ambigious labelling did not make it exactly clear where the footage had been taken.

The couple, who run Penare Farm at Gorran, were shocked to discover the blunder, which had been live on the internet since June.

"It could easily have been confused as our farm," said Dick, who has been at the National Trust-owned farm since 1984.

"We've been directing people to our website, which showcases what we do, but instead they could have been looking at this.

"No wonder we haven't heard back from them – it was pretty nasty stuff." The couple, who have 50 cattle on 212 acres, only found out about the problem when a customer pointed it out to them last week.

Liz said: "We didn't have the faintest idea, we're just a small farm quietly trying to breed quality beef.

"Then someone Googled Penare Farm to get our phone number and found that instead.

"It should have made clear which farm it was showing.

"We've had no inquiries and we've been pretty upset and worried about it.

"It goes to show the pitfalls of the internet if it's not used responsibly.

"I wouldn't want anyone else to go through that moment of horror we had."

The couple contacted a solicitor and over the weekend the Animal Aid site changed the text.

Dick and Liz's farm has Freedom Food Status, which is endorsed by the RSPCA to ensure the quality of animal rearing.