Food miles row as pasties travel 250 miles to the supermarket next door

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Monday, August 30, 2010
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This is Cornwall

Pasties that are produced right next door to a new flagship Tesco store are having to travel an astonishing 250 miles before they end up on the supermarket's shelves.

A new Tesco at Callington in Cornwall is just metres away from the Ginsters bakery, as the supermarket chain proudly boasts.

Yet instead of coming to an arrangement where the baked goods are delivered to the door of the outlet, they instead travel to a distribution base in Avonmouth before making the journey back down to the far South West.

The arrangement is despite a growing awareness of the food miles issue, with retailers and large producers trying to reduce the impact they have on the environment.

Tesco, during promotions for the new Cornish store which opens today , even boasted that it was situated ''right next to the Ginsters bakery", and the Cornish pasty makers slogan is "real, honest food".

Ginsters' Brand communications manager Larry File said although it may seem odd, the process saves thousands of food miles in the long run.

He said: ''The way in which most companies work these days is that products for all supplies are sent to a central regional depot.

''Products needed for each local store can be sent on one big order and on one lorry.

''For people who don't work in the food industry this may appear odd at first sight but in fact this system does save thousands of food miles.

''Without this, each individual supplier would need to deliver to each individual store, which would result in a great many vehicles on our roads."

A Tesco spokeswoman confirmed that the produce from Ginsters that will be sold at its new store will be taken from Callington to Avonmouth before it is distributed.

Sheryll Murray, Tory MP for South East Cornwall, described the situation as "bizarre".

Mrs Murray, who has visited Ginsters, said the company is "very environmentally aware", processing a lot of its own recycling and food waste. Mrs Murray pointed out that the lorry may be making the journey in both directions anyway, to take more Ginsters products up to Avonmouth and deliver different items down to the Tesco, which are not produced next door.

She said: "In that case, it might not have such a significant impact, but I would say that it seems a good idea for Tesco to look at the individual circumstances and see if they can save on food miles by simply popping next door to pick up their pasties."

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12 Comments

  • Profile image for This is Cornwall

    by Ian, Tucson;Az

    Tuesday, September 07 2010, 5:05AM

    “As a Cornishman living in the States; it all seems very " american" !! Believe it or not' we can get better Pasties in Phoenix.!Someone from Gunnislake opened a Pastie restaurant there. I agree;Cornish people won't admit to eating Ginsters anyway. Keep them up North”

  • Profile image for This is Cornwall

    by Ian, Tucson; Az

    Tuesday, September 07 2010, 5:00AM

    “Oh dear. As a Cornishman living in the States; it all seems very " american"!! I agree; however; that no Cornish person would admit to eating Ginsters anyway! There's a pastie bakery in Phoenix; run by someone from Gunnislake. THOSE are real Pasties!”

  • Profile image for This is Cornwall

    by Emmett, In the hoose

    Wednesday, September 01 2010, 6:08PM

    “Aye, Denzil.

    We know what proper pasties should look and taste like. But the Gingsters pasty is very popular around the country. They must be doing something right?”

  • Profile image for This is Cornwall

    by Denzil, Kernow

    Wednesday, September 01 2010, 5:30PM

    “Emmett, You would think that a Cornish business set up by a Cornishman would be able to produce a good cornish pasty, wouldn't you, but there again again you could be wrong.”

  • Profile image for This is Cornwall

    by Emmett, In the hoose

    Tuesday, August 31 2010, 7:18PM

    “What is wrong with you people?

    A Cornish-owned business.

    Set up by a Cornishman.

    With 700+ Cornish employees?

    And you STILL whinge?”

  • Profile image for This is Cornwall

    by Jonboy, Bristol

    Tuesday, August 31 2010, 4:11PM

    “Should I stop buying items like swede, potatoes, carrots cabbages 'pasties' from Cornwall ?. Have they travelled too far?.”

  • Profile image for This is Cornwall

    by youngcornwall, uk

    Tuesday, August 31 2010, 9:26AM

    “Suddenly the idea of blocking the Tamar Bridge doesn't sound like such a bad idea (to stop the Ginsters coming back).
    Jake, Kernow

    A little tongue in cheek I suspect, but it is worth considering how many jobs this action would put at risk?

    Knocking a product and company that are doing well seems a bit odd to me.”

  • Profile image for This is Cornwall

    by Jake, Kernow

    Monday, August 30 2010, 11:00PM

    “So now even food is being centralised out of Cornwall:(

    But, thanks for the info. Suddenly the idea of blocking the Tamar Bridge doesn't sound like such a bad idea (to stop the Ginsters coming back).”

  • Profile image for This is Cornwall

    by Denzil, Kernow

    Monday, August 30 2010, 4:00PM

    “Besides being Ginsters they aren't even going to be fresh either!
    I pity the Tesco customer who are be being "Conned" into believing they are eating a real Cornish Pasty, I've eaten better pasties in DEVON!”

  • Profile image for This is Cornwall

    by Alan, Illogan

    Monday, August 30 2010, 2:51PM

    “As Bob and Big Ger have alread stated who in Cornwall would buy a Ginsters pasty? Take them up country and keep them all. Better still, take them up to Glasgow, they would put them in batter like they do with Mars Bars!!”

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