Glastonbury among the top 'cool brands'
'Glastonbury' is one of the coolest brands in Britain according to an annual survey.
The Somerset festival is fifth in the CoolBrands list which is voted by 3,000 consumers and a panel of 38 "key influencers" such as television chef Gizzi Erskine and model Daisy Lowe.
Apple retained its title as the coolest brand in Britain with Aston Martin and Rolex in second and third place.
Everyday brands that dominated last year's top 20, such as Haagen-Dazs, Ben & Jerry's and Vogue, dropped down the ranking to be replaced by luxury names including Chanel (13), Prada (14) and Alexander McQueen (19).
Fantastic offer at Swanson Ford, Newton Abbot. 3 Years FREE Servicing and 5 Years Warranty available on your BRAND NEW FORD FIESTA with the AWARD WINNING ECOBOOST ENGINE!!!
Terms: Limited stock available. Only whilst stock lasts
Contact: 01626 240583
Valid until: Tuesday, December 24 2013
Nike took fourth place, followed by Glastonbury and YouTube, while Google and Twitter both dropped from their place in last year's top five to seventh and eighth places respectively. Both Selfridges and Liberty failed to make the top 20.
Stephen Cheliotis, chairman of the CoolBrands council, said: "Whether it's due to strong heritage, product quality or quite simply a correlation with the reviving British economy, this year's CoolBrands list shows an increasing number of luxury brands are back at the top of the cool list, reversing last years' trend of affordable everyday luxuries dominating."