St Austell Brewery to sponsor Cidermen
Somerset County Cricket Club have announced the biggest title sponsorship deal in their history, with St Austell Brewery.
The Cornwall-based company will become the county's title partner for the next three years from the start of this coming season.
In addition, the Tribute Ale logo will appear on the front of the county's LV= County Championship shirts and across the back of the Clydesdale Bank 40 and Friends Life Twenty20 shirts for the 2013 campaign.
St Austell Brewery will also be providing refreshment for the supporters at the County Ground from the start of the new season, with Tribute, Proper Job and Trelawny ales being served at the Cidermen's Taunton home.
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Somerset chief executive Guy Lavender said: "We are delighted to have signed a partnership with St Austell Brewery, a regional company which covers many of the areas from which our membership is drawn.
"In the current economic environment this is extremely good news for the club and, having got to know the folk at St Austell, we think this is a tremendous partnership for both of us.
"The next three-year period will see us move our ground to international status and we are delighted that St Austell is playing an important part in helping us to achieve that objective."
James Staughton, managing director of St Austell Brewery, said: "The partnership with Somerset County Cricket Club is ideal for St Austell Brewery as we develop our business in the South West and nationally.
"We are looking forward to supporting the club in the years ahead and to seeing Tribute on the team shirts – a first-class beer for first-class cricket."
St Austell has been brewing beer in Cornwall since 1851. It remains a family-owned brewery and pub company and is the Westcountry's largest wholesale distributor of beers, ciders, wines, spirits and soft drinks. It also runs over 170 pubs, inns and hotels across Cornwall, Devon and Somerset.
Already heavily involved with sponsoring rugby union across the region, this is St Austell's first venture into the world of first-class cricket.
Somerset batsman Nick Compton is relishing the prospect of adding another overseas tour destination to his fledgling career with the England Test side.
Compton, 29, played a pivotal role in England's historic Test series win in India before Christmas, and will be hoping to do the same when the three-match series gets under way in New Zealand next month.
The upcoming trip represents Compton's first to New Zealand for 11 years, since he played for England in the Under-19 World Cup.
"It is a beautiful country. It is a great place to go. I love my travelling and will take my camera again – like I did in India – and hopefully get a few pictures out there," Compton told the ECB website.
"Playing professional cricket is a great life. You get to travel to these countries, get first-hand experience of the people and the cultures so, apart from the cricket, I am really looking forward to going to New Zealand."
He added: "It feels like ages [since I was last there]. Who would have thought that, ten years later, I would be standing here about to embark upon another first-team tour? I am very proud. Hopefully I can make the most of it."