Louise boxes clever at Hub
THERE'S a little business near Penzance with big ideas. Healthy Boxes is a veg box scheme with a difference. Busily supplying tasty local vegetables to customers, it does not deliver to individual homes but to collection points known as Healthy Hubs. Each has an affectionately named Healthy Helper who co-ordinates the orders.
Farmer's daughter Louise Reynolds, pictured, who runs Healthy Boxes, explains the reasoning behind the scheme: "We want to help our customers understand just how good locally grown seasonal produce can be. The message may be over-preached but it's really true. Our seasonless supermarkets mean we have lost touch with when fruit and vegetables taste their best. Strawberries in January – no thanks. Strawberries ripened in the Cornish sunshine, freshly picked in June – delicious."
Recent investment in new cold storage facilities has allowed room for expansion and now Louise is looking for new Healthy Hubs across West Cornwall to increase the ever-growing number of satisfied customers. Why not earn yourself a free Healthy Box each week by starting up your own Healthy Hub? The value of this offer adds up during the year to over £300. The Hub can be at your home, school, workplace or club. You just need to sign up a minimum of 10 friends to join you and they don't need to commit to having a box every single week. Louise explained: "We realise that no one can guarantee what meals they will be eating week in, week out, so fully understand that some may need to miss a week now and again."
If you are interested in ordering a Healthy Box and would like to know where your nearest Healthy Hub is, you can find out by checking the website or giving Louise a call. Customers can also use the website to check what they can expect to find in their Healthy Box each week.
Buy one get one free on main course and specials excludes fillet steaks and beef Wellington
Must book to qualify 01209 860332 and present voucher on arrival
Mon- Thur 6-9pm
Contact: 01209 700617
Valid until: Saturday, December 21 2013
The list is updated every Monday as well as being posted on Facebook and Twitter. If the customers require a more personal service they can join the free text alert service to ensure they are the first to know.
A priority for the business has always been a noble ambition of making locally produced crops more easily accessible to young mouths. Much importance is therefore placed on working with primary schools to encourage children to become more aware of the food they eat. An added incentive is that families with young children who are eligible for the Government's Healthy Start vouchers can use them as part payment for a Healthy Box.
Louise was born and brought up on a Penzance farm and, following a career in the food industry travelling around the world, she has returned to farm in her hometown. "The area is really important to me and in my years away I always knew I'd be back one day. My mission is twofold – to help provide a market for local farmers and to supply the best local produce to local people. It's not a big ask but it needs to be easy for people and that's just what the Healthy Boxes scheme does. "
A strong emphasis is placed on value too, with a standard box containing eight types of vegetable or salad costing just £6.50, and there's no charge for delivery. A free recipe card and newsletter are also included every week. The priority is always placed on local produce, but to keep the mix interesting a local wholesaler is sometimes used to top up supplies.
To discover more about Healthy Boxes, visit www.healthyboxes.co.uk or call Louise on 07966 897561.