Meet Trewdy – the cow who goes tweet
TREWITHEN Dairy, near Lostwithiel, is leading the way in the digital field with a tweeting cow called Trewdy, regular online competitions, a growing herd of Facebook followers and a new website.
Cornwall's first tweeting cow keeps her followers up to speed with daily happenings on the farm through her Twitter account @trewdythecow.
All summer, Trewdy has been out and about on a social media campaign. Launched at the Royal Cornwall Show, the "Trewdy on the Moooove" initiative has encouraged people to sign up to receive their own cardboard cut-out cow.
Trewithen asks people to take pictures of Trewdy across the county, as well as in exotic locations and at iconic landmarks, and upload them to Twitter and Facebook to win prizes.
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Francis Clarke, commercial director at Trewithen Dairy said: "We understand the importance of using social media to connect with customers and suppliers.
"We're also keen to get our brand ethos of quality and care across, and if we can do this in a creative and different way that communicates our personality, then even better."
The dairy has a new website, www.trewithendairy.co.uk, which features the dairy's new branding, and is fully optimised for mobile browsers.
Mr Clarke said: "We recognise that a majority of people now access websites through mobile browsers and tablets."
The site is tailored to the dairy's key audiences, with specific sections for farmers seeking to supply to the dairy, and trade suppliers seeking to stock the Trewithen range.
Since its rebranding last year, Trewithen has used a variety of digital platforms to promote its business.