A NEW Cornish internet TV channel will give businesses in the county a worldwide forum for their products.

Launched last week, mycornwall.tv offers producers the chance to get their films about Cornwall seen by a wider audience and gives companies in the Duchy the opportunity to promote themselves around the globe.

Among the first to sign up are Jamie Oliver's Fifteen restaurant and the Eden Project, which have both produced their own shows for the website.

Eden even has its own channel, where it will be regularly hosting shows about happenings in and around the biomes.

There are also programmes about the history and culture of Cornwall and a food-related channel.

Plans are afoot for an adrenaline sports channel which will focus on surfing and other sports.

Dorian Spackman, managing director of mycornwall.tv said: "There are an estimated 10 million Cornish descendants around the world, as well as more than five million people who visit Cornwall annually and more than 10,000 people who relocate here every year, not forgetting the 500,000 people for whom Cornwall is already home.

"mycornwall.tv offers a unique way for businesses to communicate with these numbers in a sustained and targeted way, at the same time as connecting consumers with a particular interest or passion for Cornwall with the brands and companies that really matter to them.

"Cornwall engenders strong emotions among many people and by tapping into this powerful allegiance and passion, mycornwall.tv will offer viewers compelling programming, highly relevant to their particular interest in Cornwall.

"It will also offer local, regional and national brands a chance to be associated with 'Brand Cornwall' through a service that matches ultra-local content with geo-specific audiences and advertisers alike.

"We're excited about the part mycornwall.tv has to play as Cornwall shapes up for an online future."

Eden CEO Tim Smit, who will be presenting some programmes on the Eden Project Channel, said: "mycornwall.tv will allow us to share Eden's work and story much further afield.

"Eden Project TV will effectively be a window into what goes on at Eden, enabling us to influence and engage people from a distance.

"It's a pioneering idea and a fascinating service and we look forward to seeing the ways in which it will allow Eden to extend its reach and take its work to a global audience."