Newquay attracted ‘thousands’ of extra visitors this summer, figures reveal
NEWQUAY attracted thousands of extra visitors this August compared to last year, the town’s electronic footfall counter has revealed.
The high-tech device on Bank Street recorded 1,122,172 people walking past it – up 20,341 (1.86 per cent) on the same month in 2012.
The number does not relate to individual visitors, as the same people could potentially be recorded walking past the counter multiple times over several days or weeks.
However, Newquay Business Improvement District (BID) – which installed the counter last July to glean an insight into consumer activity – has described the figures as “encouraging”.
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The resort has been hit by a slump in business over recent years, but the BID’s marketing drive, coupled with this summer’s hot weather, have begun to reverse the downward trend, the organisation says.
BID Manager Eve Wooldridge said: “We are really encouraged by the positive figures revealed by the footfall counter. Whilst there are many mitigating factors that affect visitor numbers, it is certain that the nice weather helped bring thousands of people to Newquay this summer. Obviously times are still challenging for many businesses, but the increased footfall provides a welcome boost to trade and tourism in the resort.
“The footfall counter is a really useful tool for us to analyse consumer trends. For example, we noticed that in 2013 the Monday after Boardmasters was much busier than the year before. Visitors seemed to stay in the town for an extra day, which is something that we will be encouraging businesses to capitalise on next year.”
The counter is carefully positioned just below adult head height so as not to count children or dogs. When analysed, the footfall patterns help forecast peaks and troughs that might affect local businesses, the BID says.
Miss Wooldridge added: “This valuable data allows the BID to see the true value of their marketing and events to inform strategies to drive footfall in months when visitor numbers are low.”
The county’s tourism bosses have said 2013 brought Cornwall “the best August in five years”.