Sales up as Camborne bucks high street trading trends
CAMBORNE'S town centre businesses are growing with overall sales up by 10 per cent, according to the town's chamber of commerce.
Latest figures revealed nearly half of Camborne businesses have seen an increase, with a further 27.5 per cent saying business remained constant.
Laurence Pavey, director of Celtic Estate Agents, believed the town centre was thriving because of its free on-street parking and low-cost car parks.
Speaking about his own business he added: "We rebranded earlier this year with a new business name, website and social media strategy.
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"This, coupled with increased market confidence means that we have seen a 50 per cent increase in business in the past six months compared to last year."
Owner Ian Gilbert was so confident about growth that he has just refurbished his mobile phone shop, Go Mobile, in Trelowarren Street. He said: "We have an internet business as well as the shop, but it's still really important for our customers to get a personal service, to be able to see, feel and talk about the products and their specific needs."
Another business that has seen an upturn is window blind retailer Beaver Blinds. Owner Craig Hall said: "There is a lot more customer confidence, although these days they are being more cautious in what they purchase and going for the budget lines.
"By reacting to that change means we have seen a 30 per cent increase in business in six months."
He has also invested the revenue back into the business.
"It has enabled us to produce new promotional leaflets and I am confident that we will see further ongoing business improvement."
Mel Martin, manager for Camborne Can Do, the business improvement district, said: "Naturally we are delighted with the increased confidence throughout the town. Camborne has a real vibrancy and a great retail community with a mix of independent traders and high street brands.
"Over the past 12 months we have worked hard with various partners to improve the experience that visitors to the town have.
"A really good example of this is the restoration of the Holman Building by the station thanks to Coastline Housing.
"Creating a good first impression is essential as it not only welcomes visitors, but also instils a real sense of pride for residents and business owners alike."
He said the summer had seen an increase in tourists visiting the town, adding: "This is a trend that we aim to maintain throughout the year with a series of planned events throughout. There is a long way to go, but we know that together we can create a Camborne that everyone can be proud of, businesses and visitors alike."