Seafood festival urges chefs to get behind its UK shellfish logo
Organisers of an upcoming shellfish festival in the Westcountry are urging chefs and restaurateurs to get behind the rollout of a national shellfish logo.
More than 10,000 visitors are expected to descend on Exmouth next month for the Crabstock festival.
A Great British shellfish badge has been created to inform consumers that they are supporting UK fishermen and safeguarding the long-term future of the country's coastal communities.
Festival planners say it is the result of two successful years of staging Crabstock and an "overwhelming insistence" of festival visitors that they would like confirmation that the shellfish they are buying comes from UK waters.
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They are looking for 12 pubs and restaurants, ideally in inland destinations, to trial the logo and actively promote the country's shellfish.
Co-founder Matt Ayres said: "Crabstock is all about giving people a much better understanding of our shores and the wide range of fantastic species of shellfish available. The Great British Shellfish logo is an extension of that aim; we want to make UK shellfish a regular option for families eating in restaurants and pubs the length and breadth of the country.
"We want to hear from chefs and restaurateurs that are passionate about UK provenance and would like to take part in the trial."
The touring festival is nearing the end of its second season and will be held on the coast for the first time when it comes to the East Devon resort from September 14-15.
Mr Ayres added: "Over the last two years, Crabstock has successfully brought the UK shellfish industry and inland communities a lot closer together, and while we will continue to hold festivals in inland locations, we also feel it's important to educate visitors to the coast. We are anticipating there will be upwards of 10,000 people at the Devon Cliffs resort on the weekend of this festival, which means we will probably end the 2013 Crabstock season with our biggest event yet."
It is hoped the trial will get underway soon afterwards.