Bill Sobey: Why I can view all today's Premier League games live on TV – 3,000 miles from home
I have quite a unique sporting day ahead of me today – and, ironically for a sports writer, it is only possible because I am more than 3,000 miles away from the office on holiday.
This afternoon, having just come in from watching England play Pakistan in the third Test in Dubai, I will sit in front of the TV and watch live coverage of all Saturday's Premier League football matches.
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Has the time come for Premier League matches to be shown live on TV on a Saturday afternoon? PIcture: PA
I will flick from one game to the other at will and watch fixtures back-to-back. From approximately 4pm local time to midnight, it will be wall-to-wall football (there is no Six Nations rugby coverage, sadly).
It all begs the question: Why – despite paying a fortune in satellite subscription fees – am I unable to enjoy the same football coverage at home? Why do I have a better, cheaper view of British football when I'm halfway across the globe?
One argument against showing all Saturday fixtures live is that it will stop people physically going to the games, but this is complete nonsense. The Premier League has the largest attendance figures in European football and is now beyond such concerns.
Far more worrying is the concession to TV companies when the top teams play. Arsenal manager Arsene Wenger recently accused the Premier League of selling its soul after having all five of their January fixtures moved for television audiences. The integrity of the whole competition is at stake.
He even went as far to suggest some clubs are skilled at leveraging the TV companies' influence to their advantage.
"Some clubs get advantaged by television," said Wenger. "Is it Sky or is it ESPN? They have an influence there from the clubs directly and the Premier League should be a much bigger barrier than they are in front of that."
The fairest solution would be for everyone to play at 3pm and show every game live. Although, you have to wonder whether Arsenal and their contemporaries would willingly suffer a potential financial hit in the next TV deal if such a move became reality.
The Premier League clubs now share £1.7812 billion from ESPN and Sky for 138 games per season between 2010 and 2013. It has certainly come a long way since the £191 million they received over a five-year period from 1992 to 1997.
Money only gets you so far, however. Just look at boxing, and even tennis, at any time other than Wimbledon. You rarely see them.
Many people never saw Lennox Lewis contest a heavyweight fight and only ever witness Andy Murray in full flight once a year. Those sports priced themselves out of the mainstream in the UK to varying degrees. Formula One could be about to go the same way having struck a deal with Sky for this season.
The Premier League needs to stay lean and attractive to compete and maintain its position at the top.
If the TV companies fail to keep up, people will increasingly turn to the shady art of free internet streaming. It has been possible to watch live Saturday football in the UK via the dark arts of the internet for some time and customers will not continue to pay for a substandard service from TV companies in this country. American sports have shown one way the Premier League could go to compete. Both the NFL and the NBA in American football and basketball, respectively, run out-of-market coverage packages where customers can effectively buy TV season tickets for their team and never miss a game. The coverage is streamed to their TV, computer or even mobile phone.
But by breaking up the clubs and selling them individually – as they already do in Spain – the gulf between the top and bottom will grow and the competition will suffer.
But Liverpool's managing director Ian Ayre sees things differently: "The other European clubs just don't follow our model. They will create much greater revenue to go and buy the best players.
"If we carry on sharing that international revenue equally, you are disadvantaging us."
That may be the case, but watching a Premier League where only two sides can win the league would be far worse.
Talks ahead of the next TV deal will start over the next 12 to 18 months and it could be a crucial time for the Premier League. It has to strike the right balance between gathering money for the clubs, ensuring the integrity of the competition and generating the most exposure possible.
Giving UK-based supporters the ability to watch every game live on a Saturday – just like overseas – must come into consideration. Unfortunately, the question for the Premier League, the clubs and supporters will inevitably be: Just how much are we all willing to pay for that?








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