St Ives is 'on a roll' as thousands seek sun
A BUSY few weeks in St Ives has been topped by what has been described as the "best bank holiday in the last five years".
Warm weather brought thousands of visitors to the beaches and boosted sales figures in the town.
Restaurants, bars and hotels were among some of the 'biggest winners' of the weekend, reporting bumper numbers of visitors and guests.
It's a far cry from 12 months ago, when relentless bad weather saw one of the wettest summers on record.
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Tourism bosses have hailed the turnaround the last few weeks have brought to the region.
Malcolm Bell, head of tourism at VisitCornwall, said: "St Ives is on a roll. It's been the best bank holiday in the last five years.
"This week really has been the icing on the cake. It's kept going, and will do until the end of the week. It's given the industry a lot of confidence after a very bad start to the year.
"We have had good weather after three appalling summers. We were in desperate need of it. People will be booking next year on the back of this."
He added that the higher than usual number of bank holiday visitors was great news for Cornish businesses: "Hopefully the money they have made will give them a boost in the winter."
With Cornwall enjoying some of the best bank holiday weather in the country, Mr Bell said he believes visitors to the region will have renewed confidence in the British summer.
The busy spell follows on from a quiet Easter and a slower than usual June, which saw a drop in the number of visitors to the area.
With shops, food outlets and street traders all benefiting from the extra footfall, St Ives Mayor Colin Nicholls said it was a much-needed boost to the town.
"It's been a very good August, better than normal and a very good bank holiday. Because of the good weather people have stayed on, business is good," he said.
"Some weeks before we were slightly down, so this makes up for it.
"Providing we do our job better, we'll always have a better season. We have got to give a better service and presentation, it gives us our living.
"The big plus is that people prefer to holiday in their own country because they know what they will spend."
Tourism chiefs predict that the bumper bank holiday weekend brought in more than £38 million to Cornwall.