Tourism guru to be summit's star
A TOURISM guru will share his expertise with Newquay business owners next week as figures reveal visitors are spending up to £250 million a year in the resort.
Ben Moxon, an analyst with the Arkenford Company, is the headline speaker at the 2013 Visit-Newquay Tourism Summit, at the Lighthouse Cinema on Thursday.
He has been working alongside the town council's tourism organisation, VisitNewquay, to provide "authoritative" research into the resort's visitor profile.
Statistics released by national tourist board VisitEngland show that Newquay is the tenth most visited town or city in the country in terms of the amount of money spent.
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In 2010, tourists and people in town on business spent £156 million and in 2011 – the latest year for which figures are available – the amount rocketed by 58 per cent, to £247 million.
Tourists alone spent £208 million, the fifth highest nationwide after London, Scarborough, Blackpool and York.
The findings also suggest holidaymakers made 545,000 visits to Newquay in 2011, compared to 441,000 the year before.
Steve Kessell, of Visit-Newquay, said: "New-quay remains one of the nation's favourite seaside resorts."
He said Mr Moxon's visit would be a great chance for local businesses to receive advice on how to boost trade and attract even more visitors.
"His tourism expertise includes interpreting the results and providing direction on where visitors come from, why they come here, and how to get more," said Mr Kessell.
"The summit is now an annual event in the town's tourism calendar and provides an opportunity for all businesses to get up to date with Newquay's marketing and promotions, discover the latest plans for events and activities. as well as a rare opportunity for the tourism trade to get together and provide feedback."
Since the last summit, progress has included a new website, called visitnewquay.org, a holiday guide and digital apps.
This year there will be presentations from groups including New-quay Tourist Information Centre, Newquay BID, Newquay Safe, Newquay Cornwall Airport, The Cornwall Camper Company, Art8, Newquay Fish Festival, Coast, and Newquay for Excellence.
There will also be the chance to meet the team behind Newquay's latest attraction, Classic Air Force, which opens in March at the new Newquay Aerohub.
Mr Kessell said: "The summit is free. You do not have to be a member of VisitNewquay and we are keen to get owners of shops and restaurants involved as well as accommodation, attraction, event and activity businesses."
For more information e-mail Newquay.tic@ cornwall.gov.uk or call 01637 854020.
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