UPDATE - Inventor's Jamm preserves small fingers from injury
UPDATE - JAMM'S Marc Ward was "highly commended" in the national Mumpreneur Awards.
Marc said: "I am over the moon. It was a fantastic day with lots of inspiring mumpreneurs."
A CARBIS Bay father is hoping to woo former Dragons' Den judge Hilary Devey with an invention that stops little fingers getting trapped in doors.
Marc Ward, whose parents started Fat Willy's Surf Shack, has spent the past five years focusing on his own 'baby' – a product called Jamm, which he calls "the world's most effective doorstop".
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The door wedge can't be pushed out of place by pressure on the door from either side – a common problem with little ones running around.
Jamm is now on sale in 150 stores including Toys R Us, Asda and Tesco and online at websites such as Amazon, and is being exported.
Now the father of two is a finalist in the Mumpreneur business awards – in the Dadpreneur category – which are due to be judged next week by a panel including fiery former Dragon Devey.
Jamm was inspired by an incident in which Marc's son Oscar needed a trip to A&E after trapping his fingers in the kitchen door.
After 18 months and 14 prototypes, Jamm – named because it jams the door open – was born.
The colourful recycled plastic product has now been on sale for a year and costs less than £5.
Marc said: "It's been a rollercoaster five years bringing a brand-new product to market at a time of recession and juggling a young family, and I have a few more grey hairs as a result."
The innovation was developed while Marc also ran the Fat Willy's store in St Ives and supported wife Coralie while she re-established her career as a cellist after having their two children.
The couple even re-mortgaged their home to pay for development without knowing the product actually worked.
Months of worry and stress came down to one moment when the pre-production doorstop arrived in the post.
Marc said: "It was like a penalty kick in the World Cup finals, and a great relief when it worked amazingly.
"Having the doorstop sail through the safety testing was a real achievement; receiving awards, and getting stocked by the likes of Toys R Us, have all been proud moments."
Marc said: "I had two things driving me.
"The most important was that our product would stop injuries like Oscar's. The second was to give my two young sons the same self-belief and 'can do' attitude that I had gained growing up with Mum and Dad.
"I have to say that I have a fantastic business partner in my wife. Our second son, Arlo, was born in the midst of all this; my wife gets very poorly during pregnancy so it was a time of great juggling.
"I respect anyone that has the courage to set out in business – especially Mumpreneurs and Dadpreneurs doing this while raising a family."