The White Company opens in Truro
MAJOR lifestyle retailer The White Company opened its doors in the centre of Truro today.
More than 100 eager shoppers queued along Boscawen Street awaiting the opening of the new store.
It marks the first stand alone shop opened by The White Company which is based in London.
Steve Morris, Retail Director at The White Company, says “As we celebrate our 20 year anniversary, a store in Truro sees us follow our traditional heritage of bringing The White Company to beautiful, historic market towns and returning buildings to their former glory. In addition we have created 16 new job opportunities within the local community.”
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The White Company, which specialises in the supply of stylish, designer quality collections at affordable prices across bed, bath, clothing, fragrance and children, has totally overhauled the 4,200 sq foot former Burtons shop.
Will Kernan, CEO of The White Company, said “We are delighted to open a store in Truro, providing new and existing customers with luxury products at competitive prices. The White Company is synonymous with timeless, understated and elegant collections. Brand integrity and quality is our company trademark. As a premier shopping and tourist destination in the south west, Truro was an obvious choice for a new stand alone store for The White Company.”