Young wine expert helps Camel Valley vineyard enjoy its busiest summer
A YOUNG wine connoisseur and recent university graduate has helped a Cornish vineyard enjoy its busiest summer.
Sarah Helliwell formulated a marketing plan for Camel Valley Ltd, based near Bodmin, and oversaw the launch of a new wine.
She took part in a six-month placement with the company as part of Unlocking Potential (UP) – a scheme run through Cornwall College that uses funding from the European Social Fund (ESF) Convergence to place and support graduates within Cornish businesses.
Sarah, who is originally from Truro, said: “There has been a large increase in the past five years in the number of vineyards and wineries in the UK achieving international success and pushing vigorous marketing strategies. As such Camel Valley needed to stay ahead of the game in competing with this new wave of vineyards.”
Buy one get one free on main course and specials excludes fillet steaks and beef wellingtons
Must book to qualify 01209 860332 and present voucher on arrival
Contact: 01209 700617
Valid until: Sunday, December 15 2013
The invaluable experience has now secured her a job as a sommelier at Michael Caines’ Gidleigh Park Hotel in Devon, where the wine cellar houses 13,000 bottles. Her long term aim is to own a wine supply business.
During her six months at family-run Camel Valley, Sarah received advice and guidance from mentor Janey Pumphrey.
Besides drawing up a complete marketing plan for the vineyard, she also organised several events including one at the new Classic Air Force exhibition in Newquay where customers enjoyed a bottle of Camel Valley Sparkling while taking a flight in a classic aircraft.
Sarah, who studied anthropology at St Andrew’s University, said: “Being a part of the UP scheme has given me valuable access to Janey’s expertise as a mentor and I have learnt valuable skills about brand identity and publicity that will hopefully help me in my own business one day.”
The Camel Valley vineyard was established in 1989 by Bob and Annie Lindo. It has grown rapidly over the last 23 years and distributes wine across the UK, including to Michelin Starred restaurants.
Sam Lindo, Bob’s son and head winemaker at Camel Valley, said: “UP is a great opportunity to have a graduate involved in the business bringing their existing degree knowledge combined with the expert help from mentors.”
Mark Yeoman, head of ESF Convergence communication, said: “The Lindos have a well-established business with nationally recognised quality products. They have recognised that a key value of UP is the support from experts throughout a graduate’s placement. This expert knowledge helps both the graduates develop their careers and support the business to achieve its aims.
“In Sarah’s case Camel Valley now has a long term marketing strategy to ensure it remains competitive and she has gained a variety of skills and confidence that have meant she has landed an excellent new job.”