'£1 a day' plan aims to boost Cornwall's local produce

Living Cornwall Editor

If everyone in Cornwall spent just £1 on local produce today, the local economy would be boosted by half a million pounds, according to supporters of a new campaign.

Launching the "Choose Cornish Every Day" initiative to coincide with St Piran's Day, Cornwall Food & Drink said a slight switch in shopping habits could result in a huge benefit to businesses.

Government figures show that people living in Cornwall spend more than £1billion a year on food and drink and the Choose Cornish Every Day initiative aims to show how easy it could be for more of that money to benefit local communities. It is estimated that if everyone spent just £20 a year (or 35p a week) on local produce, it would put £10m into the local economy.

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Cornwall Food & Drink director Ruth Huxley said: "This is serious money – and the best bit is that it doesn't have to cost anyone a penny because it's all about people switching what they spend, not spending more.

"We know there is already a terrific amount of loyalty in Cornwall towards anything Cornish. Yet despite the fact that we produce some of the finest food and drink in the world right here in Cornwall, only a tiny percentage of it makes its way into the shopping baskets of Cornish families.

"We'd like to change that because it's probably the easiest way people can boost the local economy at the moment."

Cornwall Food & Drink is keen to emphasise that small steps can make a big impact, calculating that Cornish households spend around £18 million a year on milk alone.

"If everyone in Cornwall took the simple step of ensuring they always buy Cornish milk, there would be an immediate kick-back to the local economy," said Ruth. "It's hard to see why that can't happen because Cornwall produces what many think is the best milk in the country, which is readily available in shops throughout Cornwall at a competitive price.

"The key message is that when it comes to supporting local producers and local shops, it's always worth bothering, however small the effort."

For more information, visit www.choosecornish.co.uk