A wine merchant's diary...
As part of the wine trade I feel it is an important responsibility to help educate the public on all aspects of wine. This includes general information on tasting, production methods, vineyards and of course healthy drinking.
I find most is gained with personal conversations when I can pass on my enthusiasm for the people and places and conduct a tutored comparative tasting so that consumers can begin to understand what is in the glass and why they prefer particular wines.
I take every opportunity to speak to groups, organisations, companies, etc, in order to spread the word.
This month I was at the California Inn, near Loddiswell, Kingsbridge, with Marian Bell and over 30 of the ladies of Kingsbridge Tangent.
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The following Friday I was in front of 50 members of the Totnes Boating Association. At each evening everyone was interested to learn a bit more about the subject and also share their wine questions and experience of wines they had purchased and perhaps vineyards they had visited.
Generally people go home better informed, happy (having had a few glasses of wine) and having enjoyed a pleasant social evening.
In turn I am very pleased if I have been able to help people appreciate the benefits of superior, estate-produced wines and of course if they become future clients so much the better!